Rus MadrigalRus Madrigal
  • Residence:Costa Rica
  • City:San Jose
  • SEO since:2009
Skills

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HTML

0

CSS

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JS

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NextJS

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WELCOME

Technical SEO
& Data Enthusiast

Senior Technical SEO & Data Enthusiast Passionate about SEO since 2009. Specialist in Technical SEO with experience in Web Development and Digital Analytics.

  • Available for work
  • English & Spanish
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Latest Insights

In this section, you can find the latest SEO articles related to the projects I’ve created, as well as interesting insights into the search engine industry.

ABOUT ME

About Me

Hi, my name is Rus Madrigal Since 2009, I’ve worked in various areas of SEO, including analytics, on-page optimization, and coding. For the past six years, I’ve primarily focused on the technical side of SEO, as it’s the area I’m most passionate about. Additionally, I am a ReactJS Front-End Developer.

HTML5 & CSS3 (90%)NextJS (80%)SQL (70%)Looker Studio (90%)Tableau (60%)Power BI (60%)Adobe Analytics (65%)Jira Software (70%)Semrush (90%)Screaming Frog (90%)Hrefs (90%)WordPress (90%)
  • Phone:+(506) 8777 3420
  • WahtsApp:+(506) 8777 3420
  • Language:English, Spanish
  • Email:rusbenmadrigal@gmail.com
  • GitHub:github.com/soyrussmadrigal
  • Years Of Experience
  • Travel Indsutry
  • Financial Industry
  • Enterprise Industry
SERVICES

My Knowledge

Here’s a detailed summary of my expertise, highlighting my skills in SEO, Analytics, and Coding. These areas reflect a blend of technical proficiency and strategic insight, making me well-suited to drive impactful digital growth and performance.

01

Technical SEO

In-depth expertise in technical SEO, with a strong focus on optimizing website performance.

02

On-page SEO

Comprehensive knowledge of on-page SEO, including content optimization, internal linking strategies & metadata.

03

Web Analytics

Proficient in web analytics tools and platforms, including GA-4, Tag Manager, Tableau, Adobe Analytics, and Looker Studio.

04

General SEO Consulting

Experienced in SEO consulting, including resolving queries, conducting audits, and providing strategic guidance to enhance online visibility.

SKILLS

Tools & Tech Stack

I am proficient in a variety of SEO tools and tech stacks. Below is a list of the ones I use most frequently in my daily work.

NextJS
NextJS
HTML5
HTML5
Tailwind
Tailwind
JavaScript
JavaScript
WordPress
WordPress
Screaming Frog
Screaming Frog
Semrush
Semrush
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RESUME

Work Experience

Below, you will find information about the companies I've worked for and the roles I've held. This list provides a summary of the most important details (I value your time), but it does not include every company I have worked for.

  • Publicis Groupe

    Feb, 2023 - Current

    Media Delivery Associate Director

    SEO Lead for Publicis Groupe in the Global Delivery LATAM division. In addition to managing SEO strategies for European brands, I hold a leadership role in LATAM, responsible for growing the team and collaborating with the business team when new SEO clients are onboarded.

  • SportsBook Review

    2022 - 2023

    Technical SEO Manager

    I first joined SportsBook Review in 2016, took a brief hiatus, and returned in 2022. I worked as a Technical SEO Manager, overseeing all aspects of code-level optimization for the main website as well as other sites under the parent brand. My work primarily involved programming languages such as PHP and ReactJS.

  • TripAdvisor

    2018-2021

    Technical SEO Specialist

    I had the opportunity to work with Tripadvisor as a contractor. My role focused on code-level optimization, and I also collaborated with the web analytics team.


My Education

I’m someone who values experience and proactivity over degrees. I pursued a Bachelor's degree in Business Administration with an emphasis in Marketing at U Latina, San Pedro campus. Additionally, I have completed online studies through various platforms, covering topics such as GA-4, Semrush, Tableau, Adobe, and more.

  • U Latina, Costa Rica

    2009-2014

    Business Bachelor Degree

    Bachelor's Degree in Business Administration with an emphasis in Marketing.

  • Boston Institute, Costa Rica

    2012 - 2017

    Front-End Development

    Introduction to Object-Oriented Programming with a focus on Front-End Development. During this course, I learned to work with PHP, JavaScript, CSS, HTML, frameworks, and other technologies centered on Front-End development.

  • U Sabana, Colombia

    2023

    Agile Methodologies

    Project management preparation program focused on Agile methodologies, such as Scrum.

TESTIMONIAL

LinkedIn Reviews

Here are some reviews extracted from my LinkedIn profile. You can verify their authenticity by visiting my official profile: linkedin.com/in/rusmadrigal/.

Rodigo De Bedout
Discovering true and good SEO's in Central America is something like finding a needle in a haystack. If you come upon Rusbell you have found a golden needle. Take care of it!
Rodigo De Bedout

Web Design & Development

Faith Anne Mulvihill
Rusbell is a multi talented young man with excellent customer service skills. He always responds with a professional, up beat and genuinely attentive attitude to all work projects under his responsibility.
Faith Anne Mulvihill

Licensed Real Estate Broker Chicago

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CONTACT

Contact Me.

If you need to get in touch with me, please use the contact methods listed below. I’ll do my best to respond as quickly as possible.

  • Location

    San Jose, Costa Rica

  • E-mail

    rusbenmadrigal@gmail.com

  • WhatsApp

    +506 8777 3420

Copyright 2025 | www.rusmadrigal.com | San Jose, Costa Rica.